Many people think that a new 3D visualization always requires an entirely new scene, but often small adjustments are enough to create something completely new. By ordering an extra image from the same scene, you can quickly and cost-effectively get new marketing material without having to start from scratch.
In this case, I used the same model as before but changed the lighting and image composition to create a different feel. Daylight was replaced with a warm evening light, which gave a more atmospheric and emotional tone. The result was an image that complements the original, and together they tell more about the project than either one could have done alone.
For the client, this meant a simple upgrade that provided greater variety in their marketing, new material for social media, and an image that appeals to the target audience in a new way. An extra image can thus be a small addition that makes a big difference.